Just what the heck is a niche market strategy? As you might already know, a niche market is group of consumers that all have a similar need, desire or problem. Niche market strategy is the thought process that we use to find those hot undiscovered niches that we can develop into a profitable business model.
Now, let's assume you are marketing designer clothes that are extravagant and expensive. You might think that your niche market would consists of people who need clothes, Right? Well, that is true but your market will be narrowed down to people who want designer clothes and can afford to buy your clothing line.
By targeting this
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