Saturday, April 2, 2011

Freeway To Success - Focus on the Most Fascinating Thing

What's your area of self marketing expertise? Not sure what that means? Well, you have one, but it's possible you haven't isolated and cultivated it yet. Before defining "area of self marketing expertise," allow me to share how I unwittingly stumbled into one years ago at a cocktail party. "You're in real estate; you'll know," my friend said with an inquisitive look on his face. "What company is moving into that big office building under construction along the freeway?" This was a problematic question for me, because I hadn't even noticed the office building under construction along the freeway. It was 2001, and I had just left a

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