ZAG: The #1 Strategy of High-Performance Brands, Mobipocket
List Price: $19.95
List Price: $19.95
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This is the eBook version of the printed book. "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deepe
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